Volvo C30 – Volvo Finally Targets a Younger Market

Until quite recently in order to appear on Volvo’s sales radar you would have needed to be either a Police Force or someone with a lot of furniture or children to move around or perhaps both. There have only been a couple of occasions in Volvo’s long motoring history where they have produced a design that bucked the reputation for solid and dependable if not terribly exciting cars. The P1800 was a design classic but considering they stopped making it in 1973 and was in essence a sports car something new from the Swedish stable has been a long time coming.Other previous attempts to make a small, two-door hatchback have resulted in the much maligned 340 series with its Renault engine or the somewhat troublesome 480 which smelt of smouldering electrics as soon as you turned the ignition key. As a result of these somewhat disastrous forays into the smaller car market, Volvo rather rapidly went back to producing larger rear wheel drive cars which it has historically been rather good at.Volvo who were founded in 1927 surprised the automotive world in 1999 and decided to sell the family silver to good ‘ol Ford and as a result the two blue badges (oval and kinda square) became one. This was quite a canny move by the Swedes as Ford has more or less let Volvo get on with things and in turn Volvo has sent a healthy profit back to Detroit (a reported $700 million in 2004). Despite falling sales in the USA, it has at times been the only profitable car-maker in the House of Henry.Turning our attention now to the C30, Volvo has benefited from Ford’s ride and handling prowess mainly thanks to the highly praised Focus chassis and its line-up of petrol and Peugeot/Ford diesel engines, Volvo now has the tools to do the small-car business.The C30 has set itself apart from competition such as the Audi A3 and BMW’s 1-series with softer lines and lends itself to less angular coupes of old. The C30 is being strongly marketed at a “young and dynamic” market to people with “intense urban lifestyles” whoever they are, although Volvo is still expecting to sell some cars to the rest of us regular folks. Production will be at Volvo’s Ghent plant in Belgium with some 65,000 C30’s expected to roll off the lines each year.As you would expect with all Volvo’s the C30 has an excellent build quality to easily match its German rivals. The panel gaps are spot on and the lustrous paintwork then leads you into a well designed high quality cabin. The soft coatings of the interior give rise to a cleverly designed “floating” centre console which provides hidden storage space behind. An optional satellite navigation system emerges from the dash if you should lose your way.There is not a huge amount of luggage space as you might expect in a two-door coupe but then hey if it’s a family car you are after you’re barking up the wrong tree here.The C30 comes with a good choice of engine sizes from 1.6 litre petrol through to a 2.5 litre turbocharged T5 model. A number of oil-burners are available too including 1.6/2.0 and the top spec 2.4 D5 Unit. Performance levels are good especially the T5 which will keep you holding on to your seat at a top speed of 149mph which is pretty good considering the car weighs in at 1.4 tons (Volvo’s never have been light weight). The ride quality is good as is the handling thanks to running gear donated from the Ford Focus. In keeping with all Volvo’s, safety is still a big factor and the C30 is packed with features, the cleverest of which is Volvo’s blind-spot information system with discreet lamps in the windscreen pillars which warn you when you’re about to run into something or someone!The C30 should appeal to many, even people who don’t have “intense urban lifestyles” Sadly I don’t think that includes me any more.

Romer Changes Automotive Industry

Many companies benefit from various Romer products including those involved in the manufacture of furniture, sheet metal and molded plastics, as well as those involved in shipbuilding, product designs, heavy equipment and even aerospace among others.Romer continues to have an impact in all of these industries especially the automotive industry which is regularly reliant on reverse engineering, 3D scanning and products development. This is an industry that maintains its competitiveness by coming out with innovative products that pass rigorous quality control.And when one speaks of quality control, one can only think of flexible quality control and inspection tools like the portable arm coordinating measuring machines from Romer.Romer is a corporation with company headquarters located in Michigan’s Hexagon Metrology Precision Center. It is well-known for manufacturing dependable and innovative products that respond to the necessities of general engineering industries, particularly the heavy equipment and automotive industries.The automotive industry has become so competitive that companies need to produce highly innovative products in a short period of time. Otherwise, it gets left behind by other companies that can easily come up with shorter production runs.Companies producing cars have learned from experience that there is a way to improve their productivity and their product quality. With Romer’s products, automotive companies can decrease ramp up times and reduce part rejections, thus improving production efficiency and decreasing losses.Romer for the Motor Sport IndustryThe automotive industry is far-reaching but one of the most notable and popular sectors is motor sport. This sector considers Dekra, which is the German Touring Car Masters’ official technical partner, one of the leading professional organizations in the world.With more than 22,000 employees and active involvement in over 50 countries worldwide, Dekra relies on Romer’s measuring arm to ensure quality and long-term safety in the field of motor sport. One very significant Romer instrument in the racetrack is the portable Romer CMM.Racing enthusiasts watching the DTM racing weekends will usually find Volker Noeske and Wolfgang Dammert of the Dekra Team in the circuits, to make sure that everything is according to regulations, including the weight of every vehicle and driver. They are of course armed with the Romer Infinite 2.0 measuring arm for the dimensional checks.With the low weight of the Romer arm, it has become very handy and portable equipment for the race. It is thus not surprising that since the 2010 season, it has been used at every DTM race the world over.Romer for Heavy MachineryRomer measuring arms are also an integral part in Ausa’s operations, which is very significant considering that it is the biggest manufacturer of all-terrain forklifts, dumpers and concrete mixers in the world.Ausa is a multinational company with a 64,000 square meter headquarters and production plant in Barcelona, and with subsidiaries in Florida, China, Germany, United Kingdom, France and Madrid. Ausa has a wide reach as its products are marketed by 225 distributors in more than 70 countries.The company has enhanced its production and is relying on Romer’s measuring arm to make its production line more efficient.Romer’s measuring arms and other products are certainly heaven-sent for the automobile industry, especially for companies that want to maintain its competitiveness the world over.

Auto Sales 101 – Tailoring Your Sales Pitch to Adjusting Market Demands

It’s a different day in the age of a sales consultant. As of a few years ago, sales were brisk and the commissions were plentiful as consumers bought just about anything and everything. These days however, there are numerous negative market forces that have put the lid into open spending. Less real estate is being purchased, gas prices are through the roof, and with that upward swing in fuel costs, even everyday goods are more expensive. Take automotive sales for instance, what can the everyday sales consultant do to push the clever money making adjustments to cater to the increasingly profitable small car segment? I’ll go over in more detail what necessary adjustments have to be made to counter the negative effects gas prices have in this specific market. If there’s money to be lost in one area, there’s certain to be more to be made in other areas. One just has to explore a new niche and take quick advantage. A successful salesman can quickly adapt to the current market condition, adjust tactics, and reap the rewards. I’ll take the car sales model into consideration when I explore some important tips.It’s important to realize what’s going on in your current dealership setting. I’m used to working at a specific brand where trucks and suv’s are the financial backbone to that company. It’s so hard to sell a once sure thing these days, keep in mind, that fuel prices were straddling the $1.50/gallon pricepoint. It was a sign of the times, a small pinch and probably a foretelling of the immediate future. All I know is that times were changing, and it would be coming at an accelerated pace. Time to make amends to what once was, and quickly take action to change direction. This was the ultimate realization, and as most would guess, nobody every likes change. Consultants never want to exit their comfort zone until it’s too late. I guess the point I’m laboring to detail, is that one has to believe in their mind that he/she has to make adjustments. This is rule number one, and an important one at that.What has to be done is adjust, is to take some important information in. So okay, trucks and suv’s are a thing of the past, so what’s in? Do I have to leave my company for “greener pastures”? Or could I possibly ride it out where I’m at? These are important questions, however, the answers are even more vital. Everything is common sense at this point. Salesman A has been at this dealership for over five years, he/she can probably stay where they’re at, use their big book of business and do fine in the long run. At this point, the only adjustment they would have to make is tailor the customer’s wants and needs into a product that better suits their lifestyle and financial outlook. Focus on the economical autos, and more than likely take into account the nice selection of pre-owned cars. Used stuff is so much more profitable to the salesman than that new Aveo or Civic where profit is non-existent. Plus the ultimate power of a happy big book of business is a commanding plus for the seasoned veteran. Just how many of your previous customer’s are driving big trucks wanting out?Salesman B is on the fence about going to another dealer. Sure, not a bad idea, but also keep in mind that brand new cars have little or no profit in them. So how many of those seventy-five dollar minis would you have to sell to earn two grand a month? Oh yeah, it seems a lot tougher than it looks, and believe me, a car deal is no walk in the park for only that much money. Think about that one for a second. Regardless of any decision, there always a way to go and still make just as much as you did before the market turned sour. Like I said before, pre-owned cars are a gold mine right now. And take advantage of the customer’s dying need to get rid of that gas guzzler. Play into the customer’s psychology, that is still one of the sales consultants most powerful tools in their arsenal. And most of all, call to all previous buyers, they are the best source of repeat business today. Wouldn’t you think that buyer’s needs have changed with the economy’s change?So there you have it, am I asking anybody to leave and go work somewhere else? Not exactly, I’m only asking those to at least change your methods, utilize other tactics to reach the ultimate goal in financial freedom, it doesn’t matter where the venue. It could be very easy, with little effort as long as you can teach yourself to adapt. And this holds true in any sales situation. As long as you ask plenty of questions and take command of the conversation, you can never let the sales precess stop flowing. Nobody wants to buy a home, so okay, sell a rental agreement. This guy doesn’t want the Bose sound system because of price, that’s great, here’s a nice Sony 5 speaker surround for half the price. There is always some type of alternative to use so that you can make some of that good commission. Some of the wealthiest people, know the other avenues to the same destination. Can you find a new way?